sticker of 90k.. Just the people who would be in the market for a car in that price range wouldn't really care to go to a honda dealer and hang out with kids running around looking for accords and civics and get the same treatment as them for 90 thousand Dollars! The guy who's going to sell you that NSX is going to be the same guy who goes and sells the civic SI to someone else and chances are he knows more about the civic then the nsx.. good car - horrible marketing and sales